What are macros and micros?

Macros. Micros. You hear the words thrown around all the time, but what exactly are macros and micros, and which ones do I really need to pay attention to?

The terms are short for macronutrients and micronutrients. The prefixes macro and micro have been afforded to each type based on the quantity the body needs.


These are typically represented by fats, carbohydrates and proteins. These nutrients are primarily responsible for your energy supply, and storage. More often than not, you hear fitness or weight loss coaches discussing balancing these primary nutrients in order to achieve peak performance or optimizing weight control.


These are the extensive list of vitamins, minerals, antioxidants, etc that are needed in far smaller quantities. They each typically have more specific functions relating to general health and well-being, such as controlling the production of enzymes or hormones.

So which is most important to be tracking?

As a general rule, macros easier to manage. Fitness coaches lean towards management of these nutrients as this is the easiest and quickest path towards results in weight loss and performance. It's also a simpler problem to solve as it's really just the three types of nutrient that need to be managed and apportioned correctly. If you're looking to get in shape, macros are certainly a great start.

However, to target more specific problems, it's very important to remember that micronutrients are just as important. At the risk of oversimplifying, you may find you get sick very easy which could be the result of a lack of vitamins like vitamin C, or an iron deficiency. Alternatively, you might feel lethargic or fatigued as a result of a magnesium deficiency or missing B vitamins. It's ultimately much more difficult to pinpoint problems with micronutrients due to the sheer amount of them, which is why it's important to eat a balanced diet and track both types of nutrients.

Stay tuned for next week's article on the best method that I personally use to manage the overwhelming difficulty of tracking both my macros and micros, all while keeping up a fast paced lifestyle.

When starting a business, separate short-term cash flows from long-term cash flows

There is a strategy that I have seen very rarely discussed in entrepreneurial advice that I think is a critical driver for long term success of new businesses. This strategy involves developing a plan for both short-term and long-term cash flows.

There are a number of reasons why this is so important.

1. It is easy to see the long-term big picture, but harder to see the little steps needed to be taken to get there.

So many start ups have founders that have a big dream. It's easy to see yourself at the head of a corporate table delivering your biannual marketing strategy for your ingenious invention you created many years ago. It's more difficult to envision yourself scraping together short-term finance in order to afford to produce a minimum viable product which only MIGHT recuperate your initial investment, let alone the time spent. Creating a short-term cash flow goal allows the steps to become more clear on your path to the big time

2. Motivation can get stifled when not seeing financial return for reward.

It is incredibly difficult to spend 20 hours a week outside of your regular 9-5 if your business is earning no income. It's only natural for your passion to decrease dramatically if you don't see results in the early stages. A short-term cash flow can also provide you with a form of metric to assess current results while maintaining long-term goals.

3. You deserve to reap the benefits of your work today, as well as in the future.

For the most successful entrepreneurs, the peak of their success is always at some point in the future. The notion is that the hard work put in today will pay off at a later point in time. This rings true for everyone, including yourself if you maintain your work ethic and drive. For this reason, it's also valuable to include some short-term benefits or cash flow objectives so as to benefit the you of today. If you can live your best life today, this will give you the greatest sense of fulfillment and also have a compounding affect on the output you can achieve.

If you've got a business in mind, or are just starting out, what do you think are the best ways that you can immediately monetize your idea so as to separate short-term cash flows from long-term cash flows.